Today was the final day of the Congress “Children goods industry” – one of the major events that “Russian Exhibition Systems” organizes under the government contract with Russian Ministry of Industry and Trade (“Made for childhood” project).
Arrangements were conducted for almost half a year. The company was working on three tasks at the same time: informational support of the all-Russian student championship in dealing with governance challenges, announcing campaign that would drive industry manufacturers into participation in rating competition “Made for childhood” and, actually, planning and managing the Congress.

RES specialists developed the event idea, unique corporate design and identity, created business program, formed cooperation with Russian and foreign experts, conducted negotiations with the representatives of specialized associations and leading companies of children goods industry.

As a part of global PR-campaign, we attracted almost all specialized mass media (TV, radio, newspaper, Internet) to the event also famous business and industrial media sources. One of the main parts of this job was the promotional campaign in social networks, website development that had an online registration form (more than 700 participants registered online).

As a result of comprehensive prearrangement and great teamwork – all participants highly appreciated the standards of the event.
On the final plenary session of the Congress on 27th of October 2017 Gulnaz Kadyrova, Deputy Minister of Industry and Trade of the Russian Federation mentioned that the choice of place for the Congress was great. Head of “0+ Media” Alexander Sablukov, regular visitor and organizer of major events in children goods industry called “Childhood world 2017” exhibition and Congress business program the best of its kind that he visited earlier this year.